Branding for social change
Brands signal our affiliations. At their best, they tell stories that define, differentiate and humanize organizations and indicate what companies stand for in the world. When executed well, brands can connect us with like-minded people and visions, reflect our values, inspire us to take action, or help us feel part of something bigger than ourselves. For all these reasons, social enterprises and nonprofit organizations working on tackling the world’s most critical challenges like poverty, climate change, sexual violence, or homelessness need to build strong brands.
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